Edsel Confidential

In 1957, Ford released what became one of their largest and most public failures – the Edsel. It was a risky venture. In fact, Ford invested over 250 million 1950’s era bones on the project – at that time, the most expensive development program they had ever taken on. History tells us the car failed for a number of reasons – marketing, manufacturing, timing, etc… To this day, folks argue and debate the reasons. I’m not in that game.

Recently, the confidential dealer video that announced the cars was released. Admittedly, it’s dry and boring… However, if you think about the ultimate demise of the car and contrast that with the incredibly optimistic tones while watching it, it’s really quite interesting.

Check it out:

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