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Old 05-15-2016, 07:18 AM   #1
updraught
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Default Model A adverts

Thought this was interesting.

http://carstylecritic.blogspot.com.a...el/Advertising
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Old 05-15-2016, 08:20 AM   #2
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Default Re: Model A adverts

charming ads, indeed, thanks for the post. incidentally, have you guys noticed that Model "A" ads emphasized engineering quality, technological improvements, value for the dollar, etc., as opposed to modern ads mainly emphasizing beautiful people?
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Old 05-15-2016, 08:22 AM   #3
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Default Re: Model A adverts

Pic 5 shows that it's a '31 ad, it's a town sedan, with straight window, visor, and fold down middle armrest.

Pic 2 shows that it's a '31 ad, slant window, no visor, and from what I can make out in the picture, no rear seat armrest in the middle.

Guess that would explain the fold down armrest in my '31 SW town sedan.
Got to use up them parts, some (early) '31 slants came with middle rear armrests, some did not.
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Old 05-15-2016, 08:59 AM   #4
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Default Re: Model A adverts

Keep in mind that not all the pictures were drawn of actual cars from the factory. Some artistic license was taken.
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Old 05-15-2016, 09:03 AM   #5
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Default Re: Model A adverts

There is a great book on the advertising; http://www.snydersantiqueauto.com/ad...e-model-a-ford
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Old 05-15-2016, 11:24 AM   #6
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Default Re: Model A Adverts

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James W. Williamson's work is classical in the advertising world. His use of up scale back grounds comes from the an advertising theory, ' You can appeal to the masses and get no one, but appeal to the classes and reach everyone'.

Look closely at the art work and you see that all the 'humans' are drawn in a smaller proportion to the car, giving the car the appearance of being larger than it actually is.

Henry Ford might have bought Mr. Williamson's work but made it very clear that the artist was never to visibly sign his work. To 'tweak' Mr. Ford, the artist drew himself into the back grounds in two ads, a 1928 Leatherback Sedan at an intersection and the 1929 Station Wagon dock side.

During WW ll, Mr. Williamson supposedly work for the OSS which I believe became our Secret Service.

Interesting Ford stuff, JB
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Old 05-15-2016, 12:35 PM   #7
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Default Re: Model A adverts

Love the first advertisement for the '31 Roadster in Brewster Green. That's my car exactly and I have the original page from the Ladies Home Journal, May 1931 framed in my shop.
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Old 05-16-2016, 11:29 AM   #8
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Default Re: Model A Adverts

Quote:
Originally Posted by jb-ob View Post
James W. Williamson's work is classical in the advertising world. His use of up scale back grounds comes from the an advertising theory, ' You can appeal to the masses and get no one, but appeal to the classes and reach everyone'.

Look closely at the art work and you see that all the 'humans' are drawn in a smaller proportion to the car, giving the car the appearance of being larger than it actually is.

Henry Ford might have bought Mr. Williamson's work but made it very clear that the artist was never to visibly sign his work. To 'tweak' Mr. Ford, the artist drew himself into the back grounds in two ads, a 1928 Leatherback Sedan at an intersection and the 1929 Station Wagon dock side.

During WW ll, Mr. Williamson supposedly work for the OSS which I believe became our Secret Service.

Interesting Ford stuff, JB
-and don't the ads usually exaggerate the length of the Model "A" hood?

PS OSS became the CIA
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