The Ford Barn

roccaas · 01-31-2013, 12:39 PM

I hadn't seen 1912 before.

Touch # 5.

http://www.investopedia.com/slide-sh...#axzz2JZl67uIG

700rpm · 01-31-2013, 12:53 PM

At some point Ford also employed a beetle image in their logo. When Henry found out it was actually an Egyptian dung beetle he ordered it dropped, understandably.

The Microsoft logo is also interesting. What does it say now about the company? That it's a bunch of squares?

CarlG · 01-31-2013, 12:58 PM

Which 1912?

Number98 · 01-31-2013, 12:59 PM

Quote:

Originally Posted by 700rpm

the microsoft logo is also interesting. What does it say now about the company? That it's a bunch of squares?

haha :d

roccaas · 01-31-2013, 04:27 PM

Quote:

Originally Posted by CarlG

Which 1912?

Ah, didn't notice that. I guess the cool looking "Raptor" shield didn't test well, so on to the OVAL.

Fordors · 01-31-2013, 06:10 PM

Sponsored Links (Register now to hide all advertisements)

Quote:

Originally Posted by 700rpm

At some point Ford also employed a beetle image in their logo. When Henry found out it was actually an Egyptian dung beetle he ordered it dropped, understandably.

Bill Stout was a developer of all metal airplanes and when Henry noticed that endeavor he employed Stout and the Tri-Motor came about as a result. In later years Stout, on his own, but with Ford Motor connections for mechanical components built his Scarab. The Scarab was powered by a flathead V8 that was rear mounted and in appearance seems to predate what is commonly known as a mini-van.
A scarab is a dung beetle, but I've never run across the name used by Ford, only Stout. What time frame would this have been?

700rpm · 01-31-2013, 06:41 PM

Quote:

Originally Posted by Fordors

Bill Stout was a developer of all metal airplanes and when Henry noticed that endeavor he employed Stout and the Tri-Motor came about as a result. In later years Stout, on his own, but with Ford Motor connections for mechanical components built his Scarab. The Scarab was powered by a flathead V8 that was rear mounted and in appearance seems to predate what is commonly known as a mini-van.
A scarab is a dung beetle, but I've never run across the name used by Ford, only Stout. What time frame would this have been?

Would have been from 1912 to 1916. The wings symbolized the Egyptian scarab. The triangle symbolized the everlasting pyramids. But the company's secretary, E.G. Liebold, supposedly pointed out to Henry that the scarab was actually a dung beetle, and that was the end of that!

Fordors · 02-01-2013, 10:56 PM

Ray, I did a little digging and came up with these facts. The new logo for 1913 was designed by Glen Buck, Ford's advertising manager. In Buck's words "a happy combination of two of the oldest Egyptian symbols-the pyramid symbolizing strength and stability-the scarab wings symbolizing lightness and grace" was seen widespread in Ford ads, dealers were urged to paint it on their windows and were strongly urged to use trademarked letterheads. It was used until late 1916.
For some reason the company Operating Committee questioned whether it should be continued. In referring the question to Ford, Henry abolished the trademark when told (by Liebold?) of the dung beetle connotation, although Liebold was not mentioned in the article.
I gathered these facts from "Ford Life", March-April 1971; it was your comments that made me think of the article.

01-31-2013, 12:39 PM	#1
roccaas Senior Member Join Date: May 2010 Location: Savannah, GA Posts: 1,300	FORD logo through the years I hadn't seen 1912 before. Touch # 5. http://www.investopedia.com/slide-sh...#axzz2JZl67uIG __________________ 20 years ago we had Johnny Cash, Steve Jobs, and Bob Hope. Now we have no Cash, no Jobs, and no Hope...please don't let Kevin Bacon die!

01-31-2013, 12:53 PM	#2
700rpm Senior Member Join Date: May 2010 Location: Portland, Oregon Posts: 5,903	Re: FORD logo through the years At some point Ford also employed a beetle image in their logo. When Henry found out it was actually an Egyptian dung beetle he ordered it dropped, understandably. The Microsoft logo is also interesting. What does it say now about the company? That it's a bunch of squares? __________________ Ray Horton, Portland, OR As you go through life, keep your eye on the donut, not the hole.

01-31-2013, 12:58 PM	#3
CarlG Senior Member Join Date: Nov 2010 Location: Anchorage, Alaska Posts: 9,115	Re: FORD logo through the years Which 1912? __________________ Alaskan A's Antique Auto Mushers of Alaska Model A Ford Club of America Model A Restorers Club Antique Automobile Club of America Mullins Owner's Club

02-01-2013, 10:56 PM	#8
Fordors Senior Member Join Date: May 2010 Location: Orland Park,IL Posts: 1,402	Re: FORD logo through the years Ray, I did a little digging and came up with these facts. The new logo for 1913 was designed by Glen Buck, Ford's advertising manager. In Buck's words "a happy combination of two of the oldest Egyptian symbols-the pyramid symbolizing strength and stability-the scarab wings symbolizing lightness and grace" was seen widespread in Ford ads, dealers were urged to paint it on their windows and were strongly urged to use trademarked letterheads. It was used until late 1916. For some reason the company Operating Committee questioned whether it should be continued. In referring the question to Ford, Henry abolished the trademark when told (by Liebold?) of the dung beetle connotation, although Liebold was not mentioned in the article. I gathered these facts from "Ford Life", March-April 1971; it was your comments that made me think of the article.