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Old 01-05-2020, 07:26 PM   #1
34FordFabricator
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Default A 1934 Ford Columbia Brochure Found In A Ford Dealership

This brochure was found in a desk drawer in the back room of a Ford Dealership many years ago. There must have been a lot of these small brochures showing the accessories available.
Bill Monzo
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File Type: jpg 34fordcolumbroch1.JPG (47.9 KB, 132 views)
File Type: jpg 34fordcolumbroch2.JPG (45.1 KB, 480 views)
File Type: jpg 34fordcolumbroch3.JPG (45.4 KB, 129 views)
File Type: jpg 34fordcolumbroch4.JPG (36.8 KB, 107 views)
File Type: jpg 34fordcolumbroch5.JPG (52.2 KB, 99 views)
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Old 01-05-2020, 07:44 PM   #2
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership


Another great find of a rare piece of old Ford literature. You did good.
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Old 01-05-2020, 09:23 PM   #3
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

Neat piece of period aftermarket literature as it is about Fords, not by Ford. The Columbia rear axle was not a Ford-released/authorized accessory/option for '34, '35, '36, etc.
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Old 01-05-2020, 10:05 PM   #4
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

Here are some close-up from the brochure. It says in 2 places see your "See Your Ford Dealer today" and also there is a photo of the interior of the car.
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File Type: jpg 34fordcolumbia7.JPG (55.9 KB, 52 views)
File Type: jpg 34fordcolumbia8.JPG (64.7 KB, 62 views)
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Old 01-06-2020, 05:51 AM   #5
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

Just the wording has a different "feel" to it and the marketing style....
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Old 01-06-2020, 06:13 AM   #6
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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Bill,


Columbia sold its axles directly to dealers who installed them post production. No where in Ford Motor Company's engineering records will you find a release form or drawing for them or a Ford part number and their absence from any Ford Motor Company parts catalogue is telling, unlike the Ford-authorized/released items. Without that documentation, these axles are no different than aftermarket mud flaps, as an extreme example, that dealers might install at customers' request. Conspicuous by its absence in your brochure is any reference to Ford Motor Company. Ford dealers were and remain separate independent corporate entities; they were/are not "company stores".
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Old 01-06-2020, 06:41 AM   #7
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

Many of Columbia dealers had no connection to FMC. It is possible Ford dealers could have also have been Columbia dealers. In most cases if you wanted a Columbia installed you could take it to your Ford dealer and they would take your car to a Columbia dealer to have the installation done. Some one reproduces the brochure you have shown.
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Old 01-06-2020, 06:56 AM   #8
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ttt.
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Old 01-06-2020, 10:22 AM   #9
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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Neat piece of period aftermarket literature as it is about Fords, not by Ford. The Columbia rear axle was not a Ford-released/authorized accessory/option for '34, '35, '36, etc.
Once again, spot on.

Not authorized through 1940.
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Old 01-06-2020, 11:55 AM   #10
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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Once again, spot on.

Not authorized through 1940.

Trying to understand.....If not Ford authorized "through 1940", then what happens when a '40 Ford sporting a Columbia is judged? Seems like I've seen Columbias in more than one restored '40. DD
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Old 01-06-2020, 12:37 PM   #11
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

What about the Lincoln Zephyr? Was it dealer installed for them also?

I know that the OD transmission, replaced the 2 speed but, there was one year overlap. 1939 or 40, I think. Some people think that the Zephyr could have been had with both options.
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Old 01-06-2020, 12:38 PM   #12
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

Like all optional equipment and accessories, whether factory installed or dealer installed and whether Ford authorized or not is that they add nothing to the judging score (in Early Ford V8 national meets) and only have the potential to cause a loss of points. Simply stated they either add zero or have a negative impact. So if you have one or a dozen, they better be true Ford items and exactly as they were when first installed during the model year of your car.

Yes, there are a lot of Columbia rear axles running around beneath '33-40 Fords and as result, the Club is a little bit pregnant viz-a-viz strict authenticity as it allows them without deduction. I understand that the AACA isn't forgiving in this regard (although like with all judging, the presumption is that the judges know their p's and q's).
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Old 01-06-2020, 01:45 PM   #13
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

I have a Zephyr OD trans. After getting, I research it on a Lincoln forum (LZOC). I didn't ask but, the way they talked, it seemed like the Columbia 2 speed, was a factory option, not dealer installed and that the OD trans, replaced it. The OD trans is a factory installed option. So, I assumed that the 2 speed was, too.
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Old 01-06-2020, 01:58 PM   #14
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

So if you had both you'd have a 9 speed transmission, right up there with modern cars!
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Old 01-06-2020, 03:26 PM   #15
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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Once again, spot on.

Not authorized through 1940.

So, Mike, I'm curious.... When restoring one of your well-acknowledged,
high point, and I might add beautiful and fantastic, 39 or 40's, if it came to you with a Columbia (presumably somehow documented), would you complete your restoration with, or without the Columbia? Seems to me, a case could be made for doing it either way. Comments?
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Old 01-06-2020, 03:47 PM   #16
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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So, Mike, I'm curious.... When restoring one of your well-acknowledged,
high point, and I might add beautiful and fantastic, 39 or 40's, if it came to you with a Columbia (presumably somehow documented), would you complete your restoration with, or without the Columbia? Seems to me, a case could be made for doing it either way. Comments?
I do not do anything that was not as Ford intended.
However, if a client wants a Columbia installed, I will advise him that he may get a deduction for that installation. Then, it's up to him.
There have been four cars done by me to date with Columbia's installed.
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Old 01-06-2020, 04:19 PM   #17
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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There have been four cars done by me to date with Columbia's installed.

And here's one of 'em. That folks is some "top-shelf" 1940 Ford eye candy! DD


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Old 01-06-2020, 06:02 PM   #18
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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So if you had both you'd have a 9 speed transmission, right up there with modern cars!
Ford was always, ahead of it's time. You just had to afford it
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Old 01-06-2020, 06:12 PM   #19
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Default Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership

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Ford was always, ahead of it's time. You just had to afford it
Ford? Ahead of its time? Seriously?
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Old 01-06-2020, 06:17 PM   #20
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Ford was always, ahead of it's time. You just had to afford it

You mean like waiting 'til '39 for hydraulic brakes, and keeping the buggy springs thru '48? And let's not forget NO overhead valves until '54 here in the States. Ford stayed behind the times as long as they could to save a dime, especially when Hank was runnin' the show. DD
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