Marketing
With the huge success of the syndicated CBS-TV program "Innovation Nation" with Mo Rocca the name change becomes the perfect opportunity to ride the coat tails for free publicity.
An added benefit that will help ring the attendance tills will be the new interest and association this will create in the minds of the young generation- you know, those kids that we cannot get engaged in the old car hobby no matter how hard we try!
I say this is a win-win. In my mind the old name "The Henry Ford" always associated with the even older "The Henry Ford Museum". For the younger generation "museum" has cold connotations and they are not thrilled to go to one. "Innovation" may be the new key word that will far outweigh the minor expense of some signage and paperwork changes.
Last edited by MikeK; 01-24-2017 at 07:45 PM.
Reason: My OCD compelled me to make an extremely minor correction.
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