Quote:
Originally Posted by Aarongriffey
Wow! Excellent guys.
I am one of many guys in the U.S. that never could make sense out of all the different Ford, Mercury, Monarch and Meteor models.
Now I understand it.
The reason for it all will never make sense.
Thanks to everybody that posted on this thread.
|
The reason was that Lincoln Mercury dealerships were separate from Ford. LM needed a car for the buyer that couldn't afford a Mercury or a Lincoln so the Meteor was introduced. The same dealership could sell you a Mercury truck.
Ford dealerships wanted something a little more classy to offer customers who had a little more money to spend without sending them down the road to the Lincoln Mercury dealerships. So the Monarch filled that gap. Just a re-badged Mercury really.