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I am in two car clubs and they are both using social media to make the younger people aware of their existance. The response has been very good. In one club, we have a nucleus of younger guys and their enthusiasm is bringing things back to life. It's a pity though that so many of the older members just don't care and don't support these young, enthusiastic guys when they organise an event. My wife and I certainly do because we understand that without them, the club has no future. It is interesting to note that many of them have cars older than a Model A, some more than 20 years older.
Some of these youngsers have openly said that they didn't want to join a club of old farts but when they saw we had younger members too, they joined. I believe that if a car club can reach a critical mass of younger members, it will feed itself and be sustainable into the future.