Re: De Luxe as a separate marque?
Ford started the practice of using a rehashed version of last years model as the Standard for the next model year in 1938. This practice lasted until the 1941 models came out. From there on out, it was only trim differences between Special, Deluxe, and Super deluxe. In the shoe box era, the Deluxe was the low trim level and the Custom was the higher level.
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