I'd have a look at how Ford flogged an open car.
https://i.pinimg.com/originals/59/c5...f078a2a2c6.jpg
https://i.pinimg.com/originals/83/21...30d97309ba.jpg
It's about creating an image of a lifestyle.
I'd lose the unfashionable aeriel things and the stone grill, and the engine in bits photos (too much hard work there!).
Top down pictures in the sun with flash boats and horses. It'll fit right in.