I would have a hard time paying $150.00 for a battery because the word ford is on the side of the battery.How many people are going to get under a 35 to look at the side of your battery. how much do you think it cost to make the ford battery on the same production line as a $35.00 battery.Granted there is not a strong demand for a 2L group battery but the prices for repro parts is out of hand.