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19Fordy · 02-11-2022, 10:37 AM

Fahrvergnügen (German pronunciation: [ˈfaːɐ̯fɛɐ̯ˌɡnyːɡn̩]) ( listen ) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car."Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".

02-11-2022, 10:37 AM	#7
19Fordy Senior Member Join Date: May 2010 Location: Coral Springs FL Posts: 11,604	Re: Ford Cologne prewar video Fahrvergnügen (German pronunciation: [ˈfaːɐ̯fɛɐ̯ˌɡnyːɡn̩]) ( listen ) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car."Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".