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Old 05-24-2021, 02:56 PM   #98
BoxCar Tom
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Join Date: May 2010
Location: Basking Ridge, NJ
Posts: 686
Default Re: Auction of Gene Hetland's mostly '32 parts

I wish Mecum put as much effort into the parts lot descriptions and photography as they did on the cars. Return on investment, labor to profit ratio, Parts, high labor effort, low premium fee, Cars, low labor effort, high premium fee. What would you do?

The GH parts as a whole were probably worth $300K to $450K if properly defined, photographed and marketed. To me the parts auctions were a fire sale with Mecum running for the exit.

Dave, I understand what your saying about the cost/ effort to put on such a production. Keep in mind, $10. to park each day, $30. to get in each day. $80.00 for two days OR $50. for parking for 5 days and $200. to get in for 5 days, just multiply that by the number of attendees. $200 to register to bid, felt compelled to bid to win so the fee is worth something.
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