The Ford Barn - The 'New' Ford Oct. 1927

Lots of fun !

About 50 years ago, when the Newspapers were shifting over to 'mico-filch' (sp?) for all their years of past newspaper editions (for decades languishing in their basement 'morgue') a huge quantity of old newspapers suddenly became available. All these 'dailies' were all bound into 'volumes' , in two week increments. At $5 for each volume, I bought the last three months of 1927, the first six months of 1928, and the last 6 months of 1931. They now rest in my basement 'morgue'. About once a year or so, I thumb through them just to 'touch bases' with the 'New Ford' car.

Like Jeff's post (video link), these old newspapers with their FORD advertisements, represent a joyful and nostalgic stroll through a fun FORD frolic !

Although the Ford Model A may have been seen rolling down the assembly line with Henry Ford stamping the "#1" on the engine block on Oct 20, with 'production' beginning a week later on the 27th, the Ford Advertising Dept. had been 'marketing' and promoting 'The NEW FORD' for several months earlier. First with Artist sketches, and later with pre-production proto types. In fact, the early advertisements had shown cars that deviated in a number of small ways, from what actually was produced in production finally began. And too, some of the items mentioned in early advertisements never made it into production.

Because Henry Ford never wanted to build the Model A (he was pressured into it by his son Edsel, and the growing market share of the Chevrolet), Henry never really had a good 'game plan' in ending Model T production, and evolving into Model A production. The change over to the Model A (the NEW FORD) took place in a very time-pressured and hap-hazard manner, with lots of 'loose-ends' to be worked out in production.
The early pre-production advertisements give a fairly good sense of this turmoil.