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34FordFabricator 01-05-2020 07:26 PM

A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

5 Attachment(s)
This brochure was found in a desk drawer in the back room of a Ford Dealership many years ago. There must have been a lot of these small brochures showing the accessories available.
Bill Monzo

mercman from oz 01-05-2020 07:44 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

https://www.fordbarn.com/forum/attac...p;d=1578270315
Another great find of a rare piece of old Ford literature. You did good.

DavidG 01-05-2020 09:23 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Neat piece of period aftermarket literature as it is about Fords, not by Ford. The Columbia rear axle was not a Ford-released/authorized accessory/option for '34, '35, '36, etc.

34FordFabricator 01-05-2020 10:05 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

4 Attachment(s)
Here are some close-up from the brochure. It says in 2 places see your "See Your Ford Dealer today" and also there is a photo of the interior of the car.
Bill Monzo

Flathead Youngin' 01-06-2020 05:51 AM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Just the wording has a different "feel" to it and the marketing style....

DavidG 01-06-2020 06:13 AM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Bill,


Columbia sold its axles directly to dealers who installed them post production. No where in Ford Motor Company's engineering records will you find a release form or drawing for them or a Ford part number and their absence from any Ford Motor Company parts catalogue is telling, unlike the Ford-authorized/released items. Without that documentation, these axles are no different than aftermarket mud flaps, as an extreme example, that dealers might install at customers' request. Conspicuous by its absence in your brochure is any reference to Ford Motor Company. Ford dealers were and remain separate independent corporate entities; they were/are not "company stores".

Terry,OH 01-06-2020 06:41 AM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

1 Attachment(s)
Many of Columbia dealers had no connection to FMC. It is possible Ford dealers could have also have been Columbia dealers. In most cases if you wanted a Columbia installed you could take it to your Ford dealer and they would take your car to a Columbia dealer to have the installation done. Some one reproduces the brochure you have shown.

Terry,OH 01-06-2020 06:56 AM

ttt.

Kube 01-06-2020 10:22 AM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by DavidG (Post 1838400)
Neat piece of period aftermarket literature as it is about Fords, not by Ford. The Columbia rear axle was not a Ford-released/authorized accessory/option for '34, '35, '36, etc.

Once again, spot on.

Not authorized through 1940.

V8COOPMAN 01-06-2020 11:55 AM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by Kube (Post 1838508)
Once again, spot on.

Not authorized through 1940.


Trying to understand.....If not Ford authorized "through 1940", then what happens when a '40 Ford sporting a Columbia is judged? Seems like I've seen Columbias in more than one restored '40. DD

frnkeore 01-06-2020 12:37 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

What about the Lincoln Zephyr? Was it dealer installed for them also?

I know that the OD transmission, replaced the 2 speed but, there was one year overlap. 1939 or 40, I think. Some people think that the Zephyr could have been had with both options.

DavidG 01-06-2020 12:38 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Like all optional equipment and accessories, whether factory installed or dealer installed and whether Ford authorized or not is that they add nothing to the judging score (in Early Ford V8 national meets) and only have the potential to cause a loss of points. Simply stated they either add zero or have a negative impact. So if you have one or a dozen, they better be true Ford items and exactly as they were when first installed during the model year of your car.

Yes, there are a lot of Columbia rear axles running around beneath '33-40 Fords and as result, the Club is a little bit pregnant viz-a-viz strict authenticity as it allows them without deduction. I understand that the AACA isn't forgiving in this regard (although like with all judging, the presumption is that the judges know their p's and q's).

frnkeore 01-06-2020 01:45 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

I have a Zephyr OD trans. After getting, I research it on a Lincoln forum (LZOC). I didn't ask but, the way they talked, it seemed like the Columbia 2 speed, was a factory option, not dealer installed and that the OD trans, replaced it. The OD trans is a factory installed option. So, I assumed that the 2 speed was, too.

40 Deluxe 01-06-2020 01:58 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

So if you had both you'd have a 9 speed transmission, right up there with modern cars!

bobH 01-06-2020 03:26 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by Kube (Post 1838508)
Once again, spot on.

Not authorized through 1940.


So, Mike, I'm curious.... When restoring one of your well-acknowledged,
high point, and I might add beautiful and fantastic, 39 or 40's, if it came to you with a Columbia (presumably somehow documented), would you complete your restoration with, or without the Columbia? Seems to me, a case could be made for doing it either way. Comments?

Kube 01-06-2020 03:47 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by bobH (Post 1838600)
So, Mike, I'm curious.... When restoring one of your well-acknowledged,
high point, and I might add beautiful and fantastic, 39 or 40's, if it came to you with a Columbia (presumably somehow documented), would you complete your restoration with, or without the Columbia? Seems to me, a case could be made for doing it either way. Comments?

I do not do anything that was not as Ford intended.
However, if a client wants a Columbia installed, I will advise him that he may get a deduction for that installation. Then, it's up to him.
There have been four cars done by me to date with Columbia's installed.

V8COOPMAN 01-06-2020 04:19 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by Kube (Post 1838606)
There have been four cars done by me to date with Columbia's installed.


And here's one of 'em. That folks is some "top-shelf" 1940 Ford eye candy! DD


https://www.fordbarn.com/forum/attac...1&d=1578345134

frnkeore 01-06-2020 06:02 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by 40 Deluxe (Post 1838572)
So if you had both you'd have a 9 speed transmission, right up there with modern cars!

Ford was always, ahead of it's time. You just had to afford it :)

Kube 01-06-2020 06:12 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by frnkeore (Post 1838647)
Ford was always, ahead of it's time. You just had to afford it :)

Ford? Ahead of its time? Seriously?

V8COOPMAN 01-06-2020 06:17 PM

Re: A 1934 Ford Columbia Brochure Found In A Ford Dealership
 

Quote:

Originally Posted by frnkeore (Post 1838647)
Ford was always, ahead of it's time. You just had to afford it :)


You mean like waiting 'til '39 for hydraulic brakes, and keeping the buggy springs thru '48? And let's not forget NO overhead valves until '54 here in the States. Ford stayed behind the times as long as they could to save a dime, especially when Hank was runnin' the show. DD


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