[rosenkranswa]

I think the answer to all these questions, as Marshall has suggested, has more to do with marketing than anything else. Ford was locked in a competitive struggle with GM and even Henry had to acquiese to Edsel to the need to compete - even to build what became the Model A. Its always important to remember that companies don't make decisions, people make decisions. If a decision doesn't make market sense, you have to start looking for personal emotional rationales. The decision to rename body types may be a little of both. Edsel was know to be enamoured of European styles, and that combined with the marketing need to distance Ford from the Model T somewhat could have combined to result in the mix of names.