Ford Town USA

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On September 24, 1960, Lee Iacocca saw his dream become a reality. That was the day that Flora, Illinois became “Ford Town USA.” It was a huge promotional stunt that Lee organized for Ford. Essentially, all 1600 citizens of Flora with a registered vehicle was given a new for 1961 Ford Falcon, Fairlane, Thunderbird, or truck to test drive for one week. All the passenger cars were painted white while the trucks were dressed in blue. For that one week, Flora was surely a sight to behold.

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Fordlandia

I heard this on NRP a few weeks ago and then stumbled upon the video just this morning. Ford’s “invasion” of Brazil has always interested me and while this mini-documentary isn’t very detailed, the images are fantastic.

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