Keep This Under Your Hood!

Jay Ward stumbled upon this fantastic Ford parts and service film from 1940. It’s rare to see a fully animated dealer informational clip from this era, as most automotive films were live action or employed still images to save cost. The animation here is top notch, as we witness the genuine Ford valve laughing off damage from Wear, Impact, Corrosion, and the oddly high-voiced Heat. Next we jump to film of Ford mechanics training and using service department tools like the “all position engine stand”, which I would personally love to have in my garage! After a drool-worthy shot of a Ford parts and accessories display, the film goes back to animation at the end as our engine part barker invites us to a beautiful dance of Flathead pistons, springs, bearings and lifters. This is my new favorite film clip hands down… Enjoy.

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’40 Ford: Evolution

Motorbooks sent me a new book to review… It’s a comprehensive piece written by Joseph P. Cabadas that covers the evolution of the Ford product line into the 1940 model year. Obviously, it covers the 1940 Ford in great detail but the book also covers other model years and the inspiration taken from them. There are just some great little tid bits here and there… For example, who new the 1938/39 Ford dash was designed in just hours after the design crew discovered a manufacturing flaw in their initial design? Great stuff.

Anyhow, get your copy here.

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